Zooming and the resulting CoolZoom Powder were made for a new generation. Generation Cool is today’s multifaceted consumer who not only wants a product to taste great but believes that taste is a combination of factors that include innovation, healthy ingredients, natural processes, creativity, and sustainability. From cold brews to nitro brews to better proteins to new flavor extensions…taste today is a combination of everything that is NEW. Low-temperature tech is driving NEW in the food industry. Cool-process Zooming and CoolZoom Powder are high-tech, sustainable, innovative, and aimed at a forward-thinking food future…perfect for Generation Cool.